You’ve written a book. Better yet, it’s getting published! (Congratulations). Fact: Your journey is just beginning. Many authors, particularly those new to the industry, make the mistake of conflating their publisher with a public relations team. Unfortunately, those two roles have key differences, and misunderstanding the distinction can lead to frustration and missed opportunities. Let’s […]
Media placement is one of the core tenets of public relations, if not the main goal: we build clients into Brands through their exposure across a variety of outlets until they hit the threshold of public interest and become relevant (and then the real PR fun begins). The endless evolution of media is one of […]
*This post originally appeared on Anthony Mora's blog, Notes from the Salon. I met Keaton Maddox (if that was not a writer’s name, someone would invent it) when he was a guest speaker at a writer’s conference. My wife and I also had the good fortune of sitting next to him at lunch. His passion […]
I had the pleasure of meeting Katie Hogan last year. A vivacious literature lover, editor, publisher and author. Katie is the founder, editor-in-chief, and creative director of The Altar Collective. She is a twenty-two-year-old student from the University of Southern California with a BA in creative writing. Katie first fell in love with a piece […]
There’s no doubt that Public Relations is an art. PR is a unique combination of communications mastery, sincere relationship building, and Jeopardy-level knowledge of current events. For good measure, toss in some tenacity and a sixth sense for what people will find compelling, and how. In PR, we build brands that set trends by capitalizing […]
When author Thomas Hewlett and I began working together, one of the first things he told me was that he took his first drink at age seventeen and promptly blacked out for thirteen years, coming out of a haze at rock bottom with the early idea for a novel—the one that would kick-start his career—scrawled […]
A conversation with Skylight Books Events Manager Kelsey Nolan Nestled in Los Feliz, Skylight Books has been a neighborhood staple of the Los Angeles literary scene for more than twenty years. In a time when (to our great chagrin) bookstores are closing left and right, Skylight has expanded its reach, finding new and innovative ways […]
PR for Writers is always looking for fun opportunities to collaborate, so we’re especially pleased about our newest partnership with Australia’s SmartFone Flick Fest (SF3). Now in its third year, SF3 an international film festival showcasing short films produced on smartphones and tablets. The powerhouses behind it are Angela Blake and Ali Crew, two women […]
Want to learn the nuts and bolts of the industry? No filing, getting coffee, or answering phones: learn how to develop and implement PR campaigns, and to maximize impact across social media platforms through compelling content and advertising. There are also three industry events at which you’ll be a guest, not counting optional partner events. […]
I met Philip at an event titled “How to Find and Retain New Customers,” presented by American Marketing Association (AMA) and the president of its Los Angeles branch—also known as Philip. The panel featured Ann Convery, creator of Speak Your Business™; Anil Punyapu, SVP of Sales at Cvent; Elizabeth Primm, Industry Director at Twitter; and […]