Let's start with something most authors don't want to hear: journalists don't care about your book. Not yet, anyway. What they care about is their audience, and whether what you're bringing them is something their readers, viewers, or listeners will connect with. The moment you understand that, everything about media outreach changes. The media doesn't […]
I’ve written about this before, but I’m being asked about publishing so often, I figure it’s worth another go. Publishing a book has never been more complicated, or more full of possibility. The options have expanded, the landscape has shifted, and the old rules no longer apply the way they once did. Here's a clear-eyed […]
If you’re an expert in your field — whether that’s business, healthcare, psychology, finance, law, or any other discipline — writing a book, or strategically marketing a book you’ve already published, may be one of the smartest moves you can make. Not primarily because of book sales. But because of what the book unlocks. It’s […]
I started my career as a journalist and magazine editor, and what I loved most was the space it gave me to tell in-depth stories. Whether I was writing a feature on an emerging artist or conducting an interview with a novelist, readers got more than just information—they got to meet the person behind the […]
When most authors think about launching a book publicity campaign, December rarely tops their list. The conventional wisdom suggests waiting until January when everyone's back at their desks and focused on new beginnings. But here's the secret savvy publicists know: December can actually be one of the most strategic times to kick off your book […]
The New Wave of Author Scams: How AI is Making Fraud Look Like Fan Mail You just published your book on Amazon. Within days, your inbox lights up with emails from enthusiastic "readers" praising your work. They tell you your book deserves wider recognition, better marketing, even "cinematic potential." One mentions film rights. Another suggests […]
Should I Publish My Book? Recently, a prospective client reached out with an unusual request. He had already listed his book on Amazon but wanted me to suggest an editor who could review it and help him decide whether his book was worth promoting. I don't think he appreciated my response, but it was genuine: […]
The landscape of writing is evolving rapidly with artificial intelligence becoming increasingly sophisticated. While the Writers Guild of America has established clear guidelines for AI use in scriptwriting and film, the book publishing world remains largely uncharted territory. Publishers offer recommendations rather than hard rules, typically requiring authors to disclose if they used AI, how […]
Today's authors have more publishing paths than ever before, each with distinct advantages and challenges. Understanding these options is crucial for making the right choice for your book and career. Traditional Publishing involves working with established publishers who handle production, distribution, and marketing costs. While this route offers credibility and potential wider reach, it doesn't […]
Why August is Prime Time for Book PR Campaigns In my last blog, I emphasized that any season can be an optimum time to launch a book PR campaign—the key is understanding that each month offers unique opportunities and strategic advantages. While timing isn't everything in book publicity, it can certainly amplify your efforts when […]