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PR for Writers & Filmmakers

Articles

An Interview with Erik Hane of Red Sofa Literary

Erik Hane is an associate literary agent at Red Sofa Literary, and is a co-host of Print Run, a publishing podcast. He has previously worked on the editorial staffs at The Overlook Press and Oxford University Press. He also works as a freelance writer and editor. Erik shared his thoughts and advice on writing, the […]

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Self-Published Books & Consignment Deals

How does a burgeoning author get his or her latest book out there for public consumption? Having copies available for sale online is one thing, but physical presence in bookstores has a number of crucial benefits: in-store stock establishes legitimacy, ups the chances of exposure by virtue of the fact that the people frequenting bookstores […]

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Publishing & PR

You’ve written a book. Better yet, it’s getting published! (Congratulations). Fact: Your journey is just beginning. Many authors, particularly those new to the industry, make the mistake of conflating their publisher with a public relations team. Unfortunately, those two roles have key differences, and misunderstanding the distinction can lead to frustration and missed opportunities. Let’s […]

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Podcasting, Fandom, and Media Specialization

Media placement is one of the core tenets of public relations, if not the main goal: we build clients into Brands through their exposure across a variety of outlets until they hit the threshold of public interest and become relevant (and then the real PR fun begins). The endless evolution of media is one of […]

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An Interview with Red Hen’s Keaton Maddox

*This post originally appeared on Anthony Mora’s blog, Notes from the Salon.  I met Keaton Maddox (if that was not a writer’s name, someone would invent it) when he was a guest speaker at a writer’s conference. My wife and I also had the good fortune of sitting next to him at lunch. His passion […]

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An Interview with Katie Hogan of The Altar Collective

I had the pleasure of meeting Katie Hogan last year. A vivacious literature lover, editor, publisher and author. Katie is the founder, editor-in-chief, and creative director of The Altar Collective. She is a twenty-two-year-old student from the University of Southern California with a BA in creative writing. Katie first fell in love with a piece […]

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Happily Ever Appter: Traditional PR Gets Social

There’s no doubt that Public Relations is an art. PR is a unique combination of communications mastery, sincere relationship building, and Jeopardy-level knowledge of current events. For good measure, toss in some tenacity and a sixth sense for what people will find compelling, and how. In PR, we build brands that set trends by capitalizing […]

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Interview with the Vampire…Book Author

When author Thomas Hewlett and I began working together, one of the first things he told me was that he took his first drink at age seventeen and promptly blacked out for thirteen years, coming out of a haze at rock bottom with the early idea for a novel—the one that would kick-start his career—scrawled […]

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Skylight Books on Why Bookstores Matter

A conversation with Skylight Books Events Manager Kelsey Nolan Nestled in Los Feliz, Skylight Books has been a neighborhood staple of the Los Angeles literary scene for more than twenty years. In a time when (to our great chagrin) bookstores are closing left and right, Skylight has expanded its reach, finding new and innovative ways […]

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PRFW Goes Global: Australia’s Smartphone Film Festival and a Chance to Win Free PR

PR for Writers is always looking for fun opportunities to collaborate, so we’re especially pleased about our newest partnership with Australia’s SmartFone Flick Fest (SF3). Now in its third year, SF3 an international film festival showcasing short films produced on smartphones and tablets. The powerhouses behind it are Angela Blake and Ali Crew, two women […]

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