"I’m a writer, not a marketer or promoter!" That can be a nice sentiment, but it’s also generally the kiss of death. If you write and don’t want to promote your works, you best team up with someone who will. The fact that successful authors need PR and to market their books is not a […]
Laura Carruthers is a six-time national champion and world-ranked Scottish Highland dancer, a former member of the Ballet Arizona, and an award-winning filmmaker whose portrayals of dance on screen welcome mainstream audiences to its intricacies. Her latest film, Grace Fury, is an autobiographical exploration into the joy of creating art that has just been nominated […]
It’s easy to spend so much time focusing on how to land media coverage that how to handle the interview itself is not given much consideration. That is a mistake. You don’t want to squander an opportunity after working so hard to secure it. The following is a checklist to review before any media interview. Some […]
Erik Hane is an associate literary agent at Red Sofa Literary, and is a co-host of Print Run, a publishing podcast. He has previously worked on the editorial staffs at The Overlook Press and Oxford University Press. He also works as a freelance writer and editor. Erik shared his thoughts and advice on writing, the […]
How does a burgeoning author get his or her latest book out there for public consumption? Having copies available for sale online is one thing, but physical presence in bookstores has a number of crucial benefits: in-store stock establishes legitimacy, ups the chances of exposure by virtue of the fact that the people frequenting bookstores […]
You’ve written a book. Better yet, it’s getting published! (Congratulations). Fact: Your journey is just beginning. Many authors, particularly those new to the industry, make the mistake of conflating their publisher with a public relations team. Unfortunately, those two roles have key differences, and misunderstanding the distinction can lead to frustration and missed opportunities. Let’s […]
Media placement is one of the core tenets of public relations, if not the main goal: we build clients into Brands through their exposure across a variety of outlets until they hit the threshold of public interest and become relevant (and then the real PR fun begins). The endless evolution of media is one of […]
*This post originally appeared on Anthony Mora's blog, Notes from the Salon. I met Keaton Maddox (if that was not a writer’s name, someone would invent it) when he was a guest speaker at a writer’s conference. My wife and I also had the good fortune of sitting next to him at lunch. His passion […]
I had the pleasure of meeting Katie Hogan last year. A vivacious literature lover, editor, publisher and author. Katie is the founder, editor-in-chief, and creative director of The Altar Collective. She is a twenty-two-year-old student from the University of Southern California with a BA in creative writing. Katie first fell in love with a piece […]
There’s no doubt that Public Relations is an art. PR is a unique combination of communications mastery, sincere relationship building, and Jeopardy-level knowledge of current events. For good measure, toss in some tenacity and a sixth sense for what people will find compelling, and how. In PR, we build brands that set trends by capitalizing […]