Although filmmakers are storytellers, this is a skill they often forget when it comes to launching a public relations campaign for their films. They have a tendency to mistakenly shift gears and go from telling stories to selling products and the last thing that the media wants is to be sold. Remember, the presentations that […]

Paul McCartney once called "God Only Knows" "The greatest song ever written." Others have echoed that sentiment: Pharrell, Elton John, Lorde and more sing 'God Only Knows. My wife and I have always been Beach Boy fans. Before the two of us met, their music served as a soundtrack for us both. That said, this […]

You’ve finished your film. Great. So, what is your marketing and public relations gameplan? You have no idea how many filmmakers balk at that question. The truth is that particular question should have been answered long before the film was shot. That’s a question to answer early in preproduction. If you’re smart, you don’t even […]

Finishing a film is step one. If you’ve done so congratulations. I know from experience that that can be a difficult, albeit rewarding journey. Now that you have a film, what’s your next step? Creating your project is step one, but if you don’t follow through with step two which is PR and marketing, you […]

Coming up with a viable distribution strategy, or landing a distribution deal that is truly going to give your film a chance to succeed is, without a doubt, the most unnerving part of the film making process. There is quite a lot you need to consider when shopping for the best distribution deal. Your most […]

It’s not so much that the Oscars have lost their relevance in the film world as it is that the film world has lost its relevance when it comes to the art of filmmaking. The Oscars nominated some interesting, deserving films. The problem was, almost no one had seen them. “American Sniper” got buzz, but […]

Just about anyone with a film is going to be marketing it online, which is why I continually recommend launching a PR campaign to separate you and your film from the competition. But, that said, marketing you and your film via your blog and the various social media platforms is essential. The trick is you […]

You’ finished your documentary film.  You’re exhausted but excited.  The long hours and hard work paid off.  You have a finished project you’re proud to show. So, now what? If you set up a plan to target distributors and market your film to the public, you’re ahead of the game. Start implementing your plan and […]

You see your job as director or producer (or both) but not as marketer.  Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role.  Whether you promote and PR your film on your own or hire a firm to do it for you, you […]

What makes or breaks most films? It’s the buzz, the anticipation, the excitement (or lack of it). And nothing can create that buzz more effectively than the media. Being featured in the media, gives you the validation and credibility of being newsworthy. If you work it right, media begets more media and the snowball effect […]