I started my career as a journalist and magazine editor, and what I loved most was the space it gave me to tell in-depth stories. Whether I was writing a feature on an emerging artist or conducting an interview with a novelist, readers got more than just information—they got to meet the person behind the […]

When most authors think about launching a book publicity campaign, December rarely tops their list. The conventional wisdom suggests waiting until January when everyone's back at their desks and focused on new beginnings. But here's the secret savvy publicists know: December can actually be one of the most strategic times to kick off your book […]

The New Wave of Author Scams: How AI is Making Fraud Look Like Fan Mail You just published your book on Amazon. Within days, your inbox lights up with emails from enthusiastic "readers" praising your work. They tell you your book deserves wider recognition, better marketing, even "cinematic potential." One mentions film rights. Another suggests […]

Should I Publish My Book? Recently, a prospective client reached out with an unusual request. He had already listed his book on Amazon but wanted me to suggest an editor who could review it and help him decide whether his book was worth promoting. I don't think he appreciated my response, but it was genuine: […]

The landscape of writing is evolving rapidly with artificial intelligence becoming increasingly sophisticated. While the Writers Guild of America has established clear guidelines for AI use in scriptwriting and film, the book publishing world remains largely uncharted territory. Publishers offer recommendations rather than hard rules, typically requiring authors to disclose if they used AI, how […]

Today's authors have more publishing paths than ever before, each with distinct advantages and challenges. Understanding these options is crucial for making the right choice for your book and career. Traditional Publishing involves working with established publishers who handle production, distribution, and marketing costs. While this route offers credibility and potential wider reach, it doesn't […]

Why August is Prime Time for Book PR Campaigns In my last blog, I emphasized that any season can be an optimum time to launch a book PR campaign—the key is understanding that each month offers unique opportunities and strategic advantages. While timing isn't everything in book publicity, it can certainly amplify your efforts when […]

When it comes to launching a book, timing is everything. A well-executed PR campaign can mean the difference between a bestseller and a forgotten title. But with so many factors at play, how do you pinpoint the perfect moment to unleash your book's story upon the world? In this video, we dive deep into the […]

While you can launch a successful book any time of the year, smart authors understand that timing matters. Depending on when you release your book, different seasonal opportunities become available to amplify your media coverage and connect with readers when they're most receptive to your message. Spring: New Beginnings and Fresh Starts Spring launches work […]

Authors spend countless hours obsessing over follower counts, believing that hitting the magical 10,000 mark will unlock media opportunities. Here's the uncomfortable truth: it's the story, not the metrics, that interest media. Social media generally leads to traditional media coverage only if it somehow connects to a timely, relevant story. Journalists don't care about your […]