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PR for Writers & Filmmakers

Articles

Bart’s Books: An Interview with Matt Henriksen

Based in Ojai, California, Bart’s Books is a bookstore unto itself. I was first introduced to Ojai by actors who were in my first play, Bang! A Love Story. That’s going back a few years now, and although my wife and I have visited several times since then we somehow never got around to visiting […]

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Upcoming Event: Beyond The Trailer – Movie Marketing Strategies

Beyond The Trailer: Movie Marketing Strategies and Promotional Tactics Presented by American Marketing Association (AMA) Los Angeles Want to learn how to create an effective PR and marketing campaign for your film? Actually, that’s a rhetorical question. I can tell you, the answer is YES. You want to develop and launch the most effective PR […]

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The Indie Filmmaker’s Secret Weapon: PR

If you’ve finished shooting, or have locked your film—congratulations! I know from experience that is not any easy process. It takes, blood, sweat, tears, and persistence—not to mention funding. So, do congratulate yourself, but then do a reality check and realize that your journey has just started. You now need to get your film into […]

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PR Secrets for Independent Films

I met with an independent filmmaker the other day about his PR needs for his upcoming film. Why is that news? Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. We’ve been representing films for over two decades and believe me this […]

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Why PR is Crucial for Your Film

Technology and the digital world have caused huge changes to what was once considered business-as-usual in the entertainment world. While the last decade has seen the music and publishing arenas changed forever, the world of film production, distribution, and marketing is also in a state of flux. There are new approaches to production, distribution, and […]

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James Elden on Keeping Noir Alive in the City of Angels

James Elden is producer, director, actor, and self-publisher of the PL.A.Y Noir series staged annually in North Hollywood by his company, Punk Monkey Productions. James can be seen sporadically on television as reoccurring characters on both CONAN and General Hospital and has performed Off-Broadway in the critically acclaimed Santasia: A Holiday Comedy. He is currently […]

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The Art of Fiction in the Time of Trump

Fiction can generally reveal truth more powerfully than fact. And in these times when the definition of what we once knew as facts and truth is melting every bit as fast as glaciers, fiction is perhaps more needed than ever. These are chaotic and unsettling times of walls, fear, and suspicion. The rancor and vitriol […]

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I’m a Writer, not a Marketer! (You Still Need PR)

“I’m a writer, not a marketer or promoter!” That can be a nice sentiment, but it’s also generally the kiss of death. If you write and don’t want to promote your works, you best team up with someone who will. The fact that successful authors need PR and to market their books is not a […]

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A Voice with Legs: Laura Carruthers Translates Dance into Film

Laura Carruthers is a six-time national champion and world-ranked Scottish Highland dancer, a former member of the Ballet Arizona, and an award-winning filmmaker whose portrayals of dance on screen welcome mainstream audiences to its intricacies. Her latest film, Grace Fury, is an autobiographical exploration into the joy of creating art that has just been nominated […]

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Preparing for a Media Interview

It’s easy to spend so much time focusing on how to land media coverage that how to handle the interview itself is not given much consideration. That is a mistake. You don’t want to squander an opportunity after working so hard to secure it. The following is a checklist to review before any media interview. Some […]

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