Technology and the digital world have caused huge changes to what was once considered business-as-usual in the entertainment world. While the last decade has seen the music and publishing arenas changed forever, the world of film production, distribution, and marketing is also in a state of flux. There are new approaches to production, distribution, and marketing that were previously unheard of. Technology has also made it possible for full-length films to be created on minimal budgets, and there are a myriad of new distribution channels available.
Still, one question remains. What comes after you’ve produced your film? How is it possible to establish yourself in the industry, secure distribution, or reach your target market?
Social media is one very important piece of the puzzle. However, to get the attention that’s needed to move forward, an effective and well-targeted PR campaign is your best approach. A traditional media campaign is critical.
PR is the only form of marketing that offers you (as well as your film) the validation and credibility of being featured in newspapers, magazines, TV, and radio in online media outlets. Being featured in the media creates an undeniable buzz, building a brand for you and your movie. Being able to land that type of press coverage puts you a cut above the competition. And finally, it puts your film on the map, and shows that you can be a key player in the marketplace. Once you’ve put these elements into place, you can start to broaden the scope of your own marketing outreach.
When pitching the media, keep in mind that the stories and pitches that interest you aren’t necessarily those that will interest the media. Take time to study the media outlets you’re approaching. What type of stories and angles do they focus on? Let those be your guide.
Remember, you don’t want to simply focus on reviews for your film. Rather, what you need is a mix of interviews, features and reviews about you and your film. Brainstorm, come up with some creative, unique media pitches and hooks about you, your film, the cast, the story, etc. Once you’ve secured some press, you can utilize your media coverage in your social media outreach. That allows you to amplify the media you’ve secured.
A campaign that blends traditional and social media is going to be the most effective. But to start, you need to land some media coverage.
Our motto is effective PR is effective storytelling.
So, what are your stories?