I was reading about (yet another) pop culture phenomenon who was described as the “be-all and end-all.” I mercifully forget who the article was about, but remembered that there would be no “be-all and end-all” without Shakespeare. He not only came up with unique phrases and word combinations, he created new words. On the high […]
Whether you’ve signed with a major publishing house, a boutique publisher or have self-published your book, there is one constant… You need to market! PR, marketing and promotion are not luxuries for authors, they are necessities. The question authors need to ask is not if you should market, but when and how. Your best bet […]
I met William Burroughs twice. The first time I wasn’t completely forthcoming. It was at a reading he had in downtown L.A. I introduced myself to him after the reading and explained I had an assignment to do an interview with him. I did have writing assignments, but they were all to interview musicians. But […]
Quick questions: Why are some authors and filmmakers featured in magazines, newspapers, and on TV, while others seem to remain under the radar? Why do some careers take off while others falter or flounder? The quality of the artwork; that’s always a good starting point, but that is seldom the complete answer. We all know […]
Over the past couple of years, I’ve come across an amazingly generous phenomena in the PR world. Several prospects who have contacted us around the holidays were not looking for a public relations campaign for themselves, but to give a PR campaign to authors they cared for. A public relations campaign as a holiday gift? […]
Many authors, filmmakers and artists, work under a strange type of “create and wait” mindset. According to this approach once a work has been created, an artist has completed his or her work and can't be bothered with marketing or promotion. Some feel that they shouldn’t have to market their art, others are loath to […]
From music to film, to publishing, to the world of fine art, the internet has forever changed marketing in the creative industries. This shift has been seismic and has turned what had been thought of as set-in-stone business models on their collective heads. I began as a music journalist and then managed bands in the […]
You’re a filmmaker, not a marketer or promoter. Right? Wrong! That approach to filmmaking can lead you basically nowhere. You might end up with a gem of a film, a film that’s important, a film that could succeed - and a film that gets lost. As a novelist, playwright and PR consultant, I know both […]
Based in Ojai, California, Bart’s Books is a bookstore unto itself. I was first introduced to Ojai by actors who were in my first play, Bang! A Love Story. That’s going back a few years now, and although my wife and I have visited several times since then we somehow never got around to visiting […]
Beyond The Trailer: Movie Marketing Strategies and Promotional Tactics Presented by American Marketing Association (AMA) Los Angeles Want to learn how to create an effective PR and marketing campaign for your film? Actually, that’s a rhetorical question. I can tell you, the answer is YES. You want to develop and launch the most effective PR […]