When launching a PR campaign focus on the author, not the book. Publishers invariably disagree with me on this one. Perhaps the most heated discussions that I've had with publishers have dealt with that topic. Don’t misunderstand me, I understand where the publishers are coming from. They’ve put their time and money into producing, publishing […]
Christopher Meeks is an author, publisher and college teacher. Chris told me about his long and winding road through the worlds of writing and publishing. He first published short fiction in a number of literary journals, and the stories are available in two collections, The Middle-Aged Man and the Sea and Months and Seasons. The […]
The film industry has changed and in many ways, it’s more challenging than ever before, but with change comes new opportunities. Success can still be had by those who work to create it. Independent film companies aren’t as great and as varied as they were when Mean Streets, Do The Right Thing, Blue Velvet, or […]
The internet has changed the definition of business as usual in the entertainment world. When it comes to film, the very definition of the term has changed. Not long ago we thought in binary terms: feature film and TV shows. Features were the crown jewels. That was the medium that attracted the top actors, writers […]
Musicians know they need PR. Filmmakers know they need PR. Performers know they need PR. Writers? Not so much. Generally, when I give a PR for Artists seminar, I cover what, when, where, and how to launch and implement a successful marketing and PR campaign. But, when I’m presenting to writers (and, to be fair, […]
Authors and filmmakers are posting images and videos online on their blogs and their various social media platforms daily. Who hasn’t thought that that one perfect post, tweet, image or video is going to be the one—the one that will catch fire and bring you to the attention of the world? That last image they […]
There are two primary areas where most filmmakers and authors into roadblocks. The first is marketing/PR and the second is distribution. That has pretty much always been the case with independent filmmakers but now, with the film industry in such flux and more competitive than ever, it’s becoming even more of a challenge. For writers, […]
Fiction can generally reveal truth more powerfully than fact. And in these times when the definition of what we once knew as facts and truth is melting every bit as fast as glaciers, fiction is perhaps more needed than ever. These are chaotic unsettling times. These are times of walls, fear and suspicion. The rancor […]
The film world has been going through seismic changes. Just as the music world was rocked and in many ways redefined by the internet, the film world is being reshaped and restructured. Not long ago prestige projects were only shown on the big screen, with cable and streaming, it’s now a whole new ballgame. An […]
Film festivals can be seductive. They offer more avenues to get your feature film viewed. In reality, that has its upside and its downside. Hundreds of films are now shown at film festivals and nowhere else. It’s as though they’re locked in an alternative universe. That can make it feel as though there is movement […]