I met Philip at an event titled “How to Find and Retain New Customers,” presented by American Marketing Association (AMA) and the president of its Los Angeles branch—also known as Philip. The panel featured Ann Convery, creator of Speak Your Business™; Anil Punyapu, SVP of Sales at Cvent; Elizabeth Primm, Industry Director at Twitter; and […]
Producing a film can be a magical experience, but many filmmakers get so excited about, and engrossed in, the process that they forget producing their film is only step one. Actually, the production of your film should be pretty far down the line in your initial to-do list. Particularly with new filmmakers, the excitement of […]
On Thursday, May 25th, 2017 Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers, presented by American Marketing Association (AMA) Los Angeles. This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, […]
I met Kathleen at the wonderfully produced 805 Writers’ Conference. I make a point of that, since she produced it. Kathleen is a savvy navigator of all things publishing. With four published books and three plays under her belt, she understands how authors and artists are often confused by the new world of marketing their […]
When launching a PR campaign focus on the author, not the book. Publishers invariably disagree with me on this one. Perhaps the most heated discussions that I've had with publishers have dealt with that topic. Don’t misunderstand me, I understand where the publishers are coming from. They’ve put their time and money into producing, publishing […]
Christopher Meeks is an author, publisher and college teacher. Chris told me about his long and winding road through the worlds of writing and publishing. He first published short fiction in a number of literary journals, and the stories are available in two collections, The Middle-Aged Man and the Sea and Months and Seasons. The […]
The film industry has changed and in many ways, it’s more challenging than ever before, but with change comes new opportunities. Success can still be had by those who work to create it. Independent film companies aren’t as great and as varied as they were when Mean Streets, Do The Right Thing, Blue Velvet, or […]
The internet has changed the definition of business as usual in the entertainment world. When it comes to film, the very definition of the term has changed. Not long ago we thought in binary terms: feature film and TV shows. Features were the crown jewels. That was the medium that attracted the top actors, writers […]
Musicians know they need PR. Filmmakers know they need PR. Performers know they need PR. Writers? Not so much. Generally, when I give a PR for Artists seminar, I cover what, when, where, and how to launch and implement a successful marketing and PR campaign. But, when I’m presenting to writers (and, to be fair, […]
Authors and filmmakers are posting images and videos online on their blogs and their various social media platforms daily. Who hasn’t thought that that one perfect post, tweet, image or video is going to be the one—the one that will catch fire and bring you to the attention of the world? That last image they […]