Authors spend countless hours obsessing over follower counts, believing that hitting the magical 10,000 mark will unlock media opportunities. Here's the uncomfortable truth: it's the story, not the metrics, that interest media. Social media generally leads to traditional media coverage only if it somehow connects to a timely, relevant story. Journalists don't care about your […]
In today's digital publishing landscape, even the most brilliant book can remain hidden without proper Search Engine Optimization (SEO). For authors, SEO isn't just technical jargon—it's your secret weapon for connecting with readers who are actively searching for exactly what you've written. Standing Out in a Crowded Market With millions of books available across digital […]
In today's publishing landscape, success requires more than just writing a great book. The most effective author brand-building happens when traditional PR, social media, and Books to Films strategies work in harmony, creating a synergistic approach that builds momentum and opens doors to new opportunities. The Power of Sequential, Cumulative Brand Building For authors looking […]
In the world of public relations and author branding, a fundamental question emerges: is it better to be written about or to write articles yourself? While both approaches have merit, being the subject of media coverage offers distinct advantages for brand building that often surpass the benefits of bylined content. When an author is interviewed […]
The Multiplier Effect of Media Coverage One of the most powerful aspects of our approach is how we leverage each piece of media coverage to generate more opportunities. This creates what we call the "multiplier effect." When we place an author in their local newspaper, that coverage often leads to regional radio interviews. Those radio […]
Why Authors Should Seize Every Media Opportunity - Part 1 In the competitive landscape of book publishing, visibility is everything. At PR for Writers, for over 30 years, we have adhered to a simple but powerful philosophy: every media opportunity matters. When authors partner with us, they often ask which media opportunities are "worth their […]
A Psychotherapist's Guide to New Year Success When’s the best time to grow your practice? Now! The end of the year is the perfect time to kick off your PR efforts. Not only can you tap into the immediate buzz around holiday and year-end stories, but you'll also be perfectly positioned as a go-to expert […]
Last-Minute Holiday Marketing Strategies for Authors: Making Your Book Shine For The Season 'Tis the season for gift-giving, and while December is already upon us, it's not too late to position your book as the perfect holiday story. Whether you're writing romance, mystery, or even horror, there are creative ways to make your book shine […]
Understanding SEO: Why It Matters More Than Ever In today's digital landscape, having a website is just the beginning. The real challenge lies in making sure your target audience can find you among the millions of other websites competing for attention. This is where Search Engine Optimization (SEO) becomes crucial. Think of SEO as the […]
The Art of the Interview: Preparing for Media Appearances Whether you're promoting a book, a service, sharing expertise in your field, or discussing a recent achievement, media interviews can significantly amplify your message. While we offer professional media training as part of our PR services, we understand not everyone has access to such training. For […]