In the world of public relations and author branding, a fundamental question emerges: is it better to be written about or to write articles yourself? While both approaches have merit, being the subject of media coverage offers distinct advantages for brand building that often surpass the benefits of bylined content. When an author is interviewed […]
The Multiplier Effect of Media Coverage One of the most powerful aspects of our approach is how we leverage each piece of media coverage to generate more opportunities. This creates what we call the "multiplier effect." When we place an author in their local newspaper, that coverage often leads to regional radio interviews. Those radio […]
Why Authors Should Seize Every Media Opportunity - Part 1 In the competitive landscape of book publishing, visibility is everything. At PR for Writers, for over 30 years, we have adhered to a simple but powerful philosophy: every media opportunity matters. When authors partner with us, they often ask which media opportunities are "worth their […]
A Psychotherapist's Guide to New Year Success When’s the best time to grow your practice? Now! The end of the year is the perfect time to kick off your PR efforts. Not only can you tap into the immediate buzz around holiday and year-end stories, but you'll also be perfectly positioned as a go-to expert […]
Last-Minute Holiday Marketing Strategies for Authors: Making Your Book Shine For The Season 'Tis the season for gift-giving, and while December is already upon us, it's not too late to position your book as the perfect holiday story. Whether you're writing romance, mystery, or even horror, there are creative ways to make your book shine […]
Understanding SEO: Why It Matters More Than Ever In today's digital landscape, having a website is just the beginning. The real challenge lies in making sure your target audience can find you among the millions of other websites competing for attention. This is where Search Engine Optimization (SEO) becomes crucial. Think of SEO as the […]
The Art of the Interview: Preparing for Media Appearances Whether you're promoting a book, a service, sharing expertise in your field, or discussing a recent achievement, media interviews can significantly amplify your message. While we offer professional media training as part of our PR services, we understand not everyone has access to such training. For […]
Becoming a Go-To Media Expert: PR Strategies for Therapists to Gain Press Coverage As a mental health professional, your expertise reaches far beyond individual client sessions. Your unique insights into human behavior—from workplace dynamics to social trends, relationships to trauma—can provide valuable perspective on current events and news stories. At PR for Therapists, a division […]
"When your children act like leaders and your leaders act like children, you know change is coming.” So Tweeted Mikel F. Jollett ” We’ve had enough. We are the generation that was born after Columbine. We have lived with is our entire lives and now it happened at my school. I spent two hours in […]
Whether you’ve signed with a major publishing house, a boutique publisher or have self-published your book, there is one constant… You need to market! Unless you have very deep pockets and want to try the paid advertising, commercial route, your best bet is going to be a combination of a public relations outreach combined with […]