As a mental health professional, your expertise reaches far beyond individual client sessions. Your unique insights into human behavior—from workplace dynamics to social trends, relationships to trauma—can provide valuable perspective on current events and news stories. At PR for Therapists, a division of Anthony Mora Communications Inc., we understand that building a strong media presence not only establishes your authority but also expands your practice and amplifies your impact on a broader scale.
We know promoting your practice while maintaining your clinical work can feel overwhelming. That's why we recommend starting small and building gradually. You don't need to implement every strategy at once. Begin with manageable steps to establish your media presence. Let journalists and producers know you're available as an expert voice. The following guidelines will help you begin your journey toward becoming a recognized authority in your field.
Define Your Unique Expert Position. Start by clearly identifying your specific areas of expertise. What populations do you specialize in treating? What therapeutic approaches set you apart? What topics consistently arise in your practice that intersect with current events? What personal or professional experiences give you unique insights?
Whereas you want to position yourself as an expert in your particular field, it helps to stay open to addressing different topics. That shouldn’t be your focus, but it will help broaden the media bullseye. Consider how your expertise applies to various news categories such as:

Work to Build Media Relationships. Proactively connect with journalists and producers. Engage with reporters on social media. Share relevant research and insights. Respond quickly to media requests. Follow up after interviews with additional resources. Maintain a list of media contacts who have interviewed you.

Craft Compelling Pitches. When reaching out to media, lead with timely hooks. Offer specific, actionable insights. Include statistics or research when relevant. Provide real-world examples (while maintaining client confidentiality). Suggest interview questions or talking points.
Once you secure coverage and media appearances, speak in clear, accessible language. Provide concrete examples and actionable takeaways. Stay within your scope of the interview. Maintain professional boundaries. Follow up with thank-you notes and remain available for future stories.

Remember, becoming a go-to media expert takes time and consistency. Start small with local media and gradually expand your reach. Each media appearance builds your credibility and increases the likelihood of future opportunities. By positioning yourself as a trusted expert who can provide timely, insightful commentary, you'll become a valuable resource for journalists while building your practice and professional brand.

If you have any questions, or would like to learn about PR for Therapists call 323-913-1111.