What makes or breaks most films?

It’s the buzz, the anticipation, the excitement (or lack of it).

And nothing can create that buzz more effectively than the media.

Being featured in the media, gives you the validation and credibility of being newsworthy.

If you work it right, media begets more media and the snowball effect begins to kick in.

When Should You Launch a PR campaign?

Now!

Don’t make the mistake of starting your PR campaign once you’ve finished your film, or after you’ve submitted and been accepted by a festival.

You need to start planning your PR strategy on day one.

You need to make the public relations cost as basic a budget item as the cost of your camera or lighting, or any of the other essentials.

So where do you start? You create a comprehensive PR gameplan which includes:

♣         Creating stories that grab the media’s attention

♣         Developing a local, regional and national PR strategy

♣         Developing your press releases

♣         Creating your various media list

♣         Developing your media follow-up strategy,

♣         Outlining the protocol for the media follow up calls,

♣         Utilizing your media in your overall marketing campaign

♣         Melding your social media outreach with traditional PR

There is a lot to cover here. What you want to do is take it in sections and take your time putting your gameplan together. If you can enlist the help of a public relations firm, or PR consultant, you’re ahead of the game, but if not, don’t let that stop you. Do your homework. Do some research (studying articles on this blog can help). Just writing down your gameplan puts you ahead of the game. You can now see what needs to be done, figure out a sequence and begin to actively develop your PR outreach strategy.

Copyright © Mora Communications 2014