A Writer’s Holiday Gift of PR

Over the past couple of years, I’ve come across an amazingly generous phenomena in the PR world.

Several prospects who have contacted us around the holidays were not looking for a public relations campaign for themselves, but to give a PR campaign to authors they cared for.

A public relations campaign as a holiday gift?

I’ve had my company for over 25 years and this was new for me.  I’ve had people call to research our company and services for someone else, but not to actually have us launch a PR campaign as a gift.

And these calls I’m referring to were not from spouses or parents, or family members, these calls were from friends, from people who wanted to give a unique, special gift and help writers reach their goals.

When I asked one of these unique gift-givers what prompted them to offer a public relations campaign as a holiday gift to his friend, he paused and then explained that he knew how important his friend’s writing and her new book was to her and that he wanted to do something to help her achieve her dream.

He went on to explain, “It’s not a tangible gift that you can unwrap and I realize it’s not a gift that comes with guarantees, but if I can help her get the word out about her and take her career to the next level, that would be the best gift I could possibly give.  I don’t think she’d invest in herself this way, so I decided I’d invest for her.”

So the holiday spirit burns brightly this year and gift givers are getting more creative and thoughtful.

His response also got me thinking.  What are some other unique gifts we could give to others and to ourselves?

What could you give to friend that they wouldn’t give themselves?

Conversely, what truly important gift would you happily give to a friend, but not to yourself?

Maybe this example of holiday giving can lead us all to start considering.

Maybe it could be a New Year’s resolution –

In the coming year, we’ll look for unique ways to give to others and to invest in ourselves.

It could make for one heck of New Year!

The Art of Fiction in the Time of Trump

Fiction can generally reveal truth more powerfully than fact.

And in these times when the definition of what we once knew as facts and truth is melting every bit as fast as glaciers, fiction is perhaps more needed than ever.

These are chaotic and unsettling times of walls, fear, and suspicion. The rancor and vitriol seems to be perpetually stuck in high gear. People feel unsafe and unsure, tossed about in the divisiveness and turbulence. Many feel helpless, hopeless, and voiceless.

And because of that:

The role of the storyteller is now paramount. This is an era of pomposity and empty rhetoric. More than ever we need the truth found in novels, plays, films, fables, and poems.

Fiction can communicate both subtly and deeply. It can shine light in the darkness. It communicates at a visceral level and can fly past the radar. It can be difficult and unsettling but can also create change and dissolve despair.

In a very real sense, writing is magic.

But instead of waiting for the return of Merlin, we now need boldness. We need the courage to believe in our unique vision and the daring to move forward with blind faith.

The world is sounding a call to action. If you ever doubted the importance of your creative work, this is the time to put that doubt aside. Others have paved the way and have shown the impossible to be possible. They have moved through their doubts and past their personal dark-night-of-the-soul, and have created. They have impacted their world. They have changed hearts and minds.

Blaze your own trail. To quote Emerson, which I seem to do quite a lot, “Do not go where the path may lead, go instead where there is no path and leave a trail.”

This is no time for writers to doubt or hide their work.

This is not a time to be timid or hesitant.

Let your work shine particularly in the darkness. You’ll never know who the light will reach or what it will reveal.

Perhaps Francis Bacon put it best: “In order for the light to shine so brightly, the darkness must be present.”

Go forth, and write. 

Interview with the Vampire...Book Author

When author Thomas Hewlett and I began working together, one of the first things he told me was that he took his first drink at age seventeen and promptly blacked out for thirteen years, coming out of a haze at rock bottom with the early idea for a novel—the one that would kick-start his career—scrawled across a mess of notes.

He had my attention. But it wasn’t the shock factor of that surprising opening that kept me, it was the next part: writing saved his life. Writing not only gave Thomas a career, it gave him an outlet into which to pour his struggles and triumphs, and a purpose in helping others who might be facing similar challenges he did. His personal journey is as remarkable as his Twelve Stakes series.

He and I sat down to talk about both.


On your site you state that you took your first drink when you were seventeen, blacked out and woke up thirteen years later, with little to show for your life besides a notebook full of unwritten books. Did those unwritten book help point you to your current path?

Twelve Stakes - Corrected - High Resolution - Book 1Looking back over that trail of unfinished books—and I use “books” loosely, because they’re mostly piles of disjointed paragraphs and hastily scrawled character sketches—I see an active imagination and a lot of scattered potential. But all that writing kept me anchored in the dream-reality that stories come from. It was a way to keep the fires of my creativity burning when the drink and the drugs threatened to snuff it out completely.

And oddly enough, those scribblings were leading me somewhere, though I didn’t know it at the time. The book ideas and the characters in search of stories got more fantastical the further I went, and it kept my mind limber. Those notebooks were laying the foundation for what came later. The vampires, the magic, the darkness. It’s all there in embryo form.

I’ve heard authors say that writing has saved their life. In your case, that seems to be quite literally true. Tell me a bit about that journey.

Not to sound mythic, but it was a journey to Hell and back. I started losing the plot of my life when getting drunk and high became more important than anything else. The jobs I worked got more menial, the apartments I lived in got smaller and shabbier, everything in my life got small and bleak. I kept scribbling ideas for stories here and there as a kind of lifeline (my wife read one my journals from that period and said, “Well at least your writing was improving…”). When I finally had a breakdown and ended up in the mental hospital on suicide watch, stories were the thing that I held on to. I watched and listened to every crazy person I saw in there. I went from the hospital to rehab and that’s where I started writing again. I learned in rehab that we’re all here to pursue a passion or a dream and nothing is stopping any of us from doing that except a decision. A decision to choose ourselves. I decided I was finally going to write a book, no matter what. It became a central part of my recovery, a reason to get clean and stay clean. Finishing a book became a reason to choose my life. Working on that first draft was a struggle but it helped me stay focused on getting better and getting my life together.

What was the genesis for your Twelve Stakes series?

When I was newly sober, I had dinner with a friend of mine one night, a writer named Khanh Ho. He and I were joking about different ways to write about my time in the nuthouse and were spitballing story ideas. Khanh kept suggesting wilder and wilder ideas, like heroin-addicted angels in rehab, and he finally said, “You should write about vampires in A.A.!” I immediately latched onto the idea, knowing instinctively there was a kickass story in there somewhere. Sure enough, when I started unpacking it, the story, the world, and all the characters spilled out almost fully written. The idea of monsters as addicts and blood as addictive as booze seemed perfectly made to tell a noir-style detective story, which is exactly what I was looking for.

Do you think writing was always in the cards for you?

I don’t like to romanticize writing but in this case I do think I couldn’t have been anything other than a writer. It’s what I love and it’s how I look at the world. I see stories and see characters everywhere I go. And the writer’s life has appealed to me since I was a kid. The freedom to let my imagination run wild really put a hook in me. It’s why I when I was young, I rewrote the endings of books I read when I didn’t like the final scene or how the characters ended up.

Some writers plot and outline their book, others jump in and see where their writing lead them. How would you describe your writing process?

I outline for practical purposes, because it makes the writing process faster and smoother. But I keep my outlines vague so I can leave room for surprises. The outline is a map to a place I’ve never been before. So if I make it too rigid, it cuts me off from discovering new plot points or character motivations along the way. And at some point, I have to be willing to let the outline go altogether. No outline survives contact with the story without changing. So I start with a basic thread of the storyline to get it shaped into a rough three-act structure and I give myself a page count to hit every day. After that, it’s just faith. I trust that if I show up and start writing every day, the characters will show up too and show me the way to the final scene.

How important is reading to you as a writer?

All the reading I did before I started writing was extremely important. It gave me a solid education in how stories work. How do you build tension and suspense? How do you show emotion and pain? What makes a reader keep turning pages, desperate to find out what happens next? Reading as much as possible is important because at some point, all of it sinks into your subconscious like groundwater and that’s where your personal stories spring from. I don’t have as much time to read for fun when I’m writing, so when I do I try to read non-fiction so I can absorb more data that might inspire and influence future stories.

Who are some of the writers you feel have most influenced you?

At the top of the list are the mystery and fantasy writers that have melded into my style. Writers like Raymond Chandler, Anne Rice, Michael Connelly, NK Jemisin, Richard Kadrey, Nalo Hopkinson, Charlie Huston have been my guides and inspiration…and are now my competition.
What would you like readers to take away from your writings?

Most of all I want them to strap in and enjoy the ride. I want them to get lost in the world of Twelve Stakes and get so close to the characters they shout and cry along with them. I want my readers to wonder what kind of monster they’d be in my world—are they Werewolves, Vamps, Fae or Witches? The same way people sort themselves into Hogwarts houses. (That’s right, I just compared my books to Harry Potter!) But most of all, I want my readers to see hope in all the darkness and be inspired to keep fighting, addicts or not.

Twelve Stakes is a book series, but are you also thinking beyond books as a way to express your work?

IMG_9307 (1)Yes, I’m going to take Twelve Stakes across a bunch of different platforms. Jack Strayhorn, my Vampire detective character, hints in book one about the 60 or so years he traveled around solving supernatural cases. I’m turning those into a series of graphic novels. I’m also adapting the main series story into a television pilot. Netflix and Amazon are doing some amazing storytelling right now, dark and sexy stuff. My Vamps and Weres will fit right in. On the far horizon is an immersive video game set in the world of Twelves Stakes, especially if virtual reality tech catches up to my imagination.

Having gone through the process a few times now, what advice would you give to writers who are just starting their journey?

The two things I would pass along are commitment and permission. You have to commit to sitting down every day and banging out pages, no matter. Don’t feel inspired? Don’t feel like writing? Too bad. Suck it up and get to work. But while you’re writing every day, give yourself permission to suck at it. Give yourself permission to write a shitty first draft, have days where you hate every sentence you put down, and want to throw the book out the window. Those feelings will pass—as long as you keep showing up every day to write.

Check out the Twelve Stakes series at twelvestakes.com, and pick up Book 1 at The Last Bookstore today. Book 3, "A Devil of Your Own," comes out on August 1.

PRFW Summer Internship Program

Want to learn the nuts and bolts of the industry?

No filing, getting coffee, or answering phones: learn how to develop and implement PR campaigns, and to maximize impact across social media platforms through compelling content and advertising. There are also three industry events at which you’ll be a guest, not counting optional partner events.

Responsibilities include, but are not limited to:

Requirements:
Must have excellent written and verbal communication skills, be able to work effectively under minimal supervision, and be comfortable with social media (principally Facebook and Twitter).

This is a part-time, unpaid summer internship. Mostly remote work, with meetings at the office twice a week. You'll build a network of industry connections and receive career coaching for your next steps as a professional. This position reports to Senior Account Executive Analise Electra Smith-Hinkley.

To apply, please send cover letter and resume to [email protected] by July 1.